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Case Studies

Website Projects, Start to Finish

Discovery to Post-Launch Shopify & WordPress SEO & Content Strategy Design & Dev Oversight
Chicago Garage Door homepage showing the review badge, geo-targeted headline and call-now button
01
WordPress Local SEO Home Services 2026

Chicago Garage Door

Rebuilt on WordPress, Restructured Around Conversion and Performance

A Duda site that buried its service pages two levels deep, replaced by a WordPress build with a flat, keyword-targeted page for every service. I ran the keyword research and competitor analysis, wrote every page, designed the layouts and managed the project.

8 wksDelivered against a 12-week scope
14Service pages written and launched
$3,000Under the scoped budget at close

My role: SEO strategy, content, design and project management

View Project Details →
SportsGuard homepage showing the custom mouthguard range
02
Shopify eCommerce Custom Athletic Mouthguards 2026

SportsGuard

From WooCommerce to Shopify, With a Brand Inside the Brand

A WooCommerce store replaced by a new Shopify build: 101 products, 36 collections and 16 pages, plus a co-branded storefront for a third-party brand partner whose approvals nobody had scoped. The date moved once, in writing. The budget held.

101Products live on the new store
7People coordinated across four disciplines
On budgetDate renegotiated once

My role: Project manager

View Project Details →
Apollo Off-Road homepage showing the year, make, model and submodel vehicle fitment selector
03
Shopify eCommerce Off-Road & Performance Parts 2026

Apollo Off-Road

An Automotive Shopify Rebuild, on Time and on Budget

A full theme rebuild for a parts retailer whose catalog runs to roughly 35,000 products across 1,372 collections and 270+ brands, with an existing year, make and model fitment system that had to survive the move intact.

12 wksDelivered on schedule, start to launch
9People coordinated across four disciplines
41 appsInventoried, 0 broken by the migration

My role: Project manager

View Project Details →
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