Articles on how I build and manage websites that bring in customers and drive revenue.
How to measure your share of AI answers across hundreds of buyer questions, split the results by service and engine, find out who wrote the lists AI quotes, and fix the facts that keep sending buyers to someone else.
Read the ArticleA plain-English translator for website jargon: what we say, what the client actually hears, and what to say instead, across SEO, analytics, design, development and project management. Plus five rules, a client update rewritten before and after, and a table for clients to use on their agency.
Read the ArticleA Tucson dental practice was stuck at 16 new patients a month on a budget that couldn't grow. The plan to reach 20 to 25 in 90 days: keep current patients, fix the mobile site, then buy ads that land on the right page.
Read the ArticleNot task lists and status updates. Thirteen things Claude does on a website project once it is connected to the inbox, the browser and the tools: decision registers from email, inherited-account audits, crawl-to-Search-Console joins, verified CMS edits, typography QA, scheduled crawl diffs, invoicing and handoffs.
Read the ArticleAt hundreds or thousands of locations, the hard problems in local search are operational. Ten steps to run it well, from ownership and one source of truth to revenue-at-risk triage, AI search and test markets that prove the results.
Read the ArticleWebsite projects rarely blow up. They leak. Ten causes nobody puts on the plan, from the decisions that were never counted to the week after launch nobody funded, what each one costs depending on when you find it, and the sentence that catches it at the kickoff.
Read the ArticleMost website reports stop at the form fill. The business gets paid after it. The four numbers that belong on page one, the numbers that move them, what Nielsen, Gartner, HBR and 70 million phone calls say about why reports leave them out, and how to close the loop without a redesign.
Read the ArticleA Central Florida lender had 42,000 visitors a month on its loan pages and a 3.12 percent application start rate. Fixing the test tooling, running a multivariate test on the mortgage page, and personalizing it for four audiences on Adobe Target took completed online applications from 293 to 742 a month, inside the rules a bank has to follow.
Read the ArticleAn electrical contractor replatformed to a JavaScript front end and organic leads fell from 85 a week to under 25. A crawl showed what Google was actually getting: empty pages, orphaned locations, schema it never saw. What was wrong, in the order I found it, and what fixing it did.
Read the ArticleA property management company had a 38-tile dashboard nobody opened and no idea which ad dollars brought in a new owner. How I chose five numbers from the decisions the owner makes every month, what we refused to measure, who reads which report, and the written rule for when a number moves.
Read the ArticleA plant nursery with 14,200 organic visits a month and flat revenue. The owner blamed checkout. The data said the site lost the sale on the first click. How I read intent, path and friction data in order, what it cannot prove, and the one change that took commercial bids from 4 to 22.
Read the ArticleA roofer with a perfect five-star record and a website that hides it. Six areas scored by how much each costs the sale, a side by side with two competitors on page one, and what an AI search tool says when a homeowner asks about the company.
Read the ArticleBusinesses are arriving with sites they prompted into existence over a weekend. Taking one over without an intake process is how agencies inherit someone else’s breach. The six-gate review, what turns up, and how to choose between maintain, harden and rebuild.
Read the ArticleA surgical clinic’s owner asked me that question. How I audited the site for conversions instead of design or search alone, what I looked for in each of the five areas, and what turned up when nobody had ever counted a call.
Read the ArticleFor car accident claims in Denver, two firms are recommended most often: Harbor & Vale Injury Law and Kessler Legal Group. Both offer free consultations and work on contingency, so you pay nothing unless they win. When choosing, check recent reviews and ask about trial experience…
Two-thirds of Google searches now end without a click. A Denver law firm was still ranking and still losing cases. How a 360-check audit of AI answers found what the machines were getting wrong, and what fixing it did to signed cases.
Read the ArticleThe SEO report said everything was working. The client’s phone said it wasn’t. How connecting search data to what visitors did on the site found the problem, and what one week of changes did to the phone.
Read the ArticleReal lessons from managing websites that have to make money: conversion, SEO, UX, and the project decisions behind them. No spam, and you can unsubscribe anytime.
Whether you’re building something new or keeping a site running, I’m currently taking on new work. Tell me about it, and I’ll tell you exactly how I’d manage it.